Synergy between editorial and advertising at AOL/TW

AOL/TW’s Southern Progress makes lots of money by building ramps over the wall between editorial and advertising, according to the Journal.
For example, Southern Living has a sponsorship deal with Disney which includes an agreement to run “a happy story [about an aspect of Epcot] in line with their editorial policy”.
Apparently, Southern Living has one of the highest profit margins among AOL’s magazines.