Get ready for more annoying, ineffective, “rich media” ads, says Leslie Walker at the Washington Post. Then there’s this:

As if words could help, the leading trade group for large Web publishers — the Interactive Advertising Bureau — announced a “terminology change” last week. It wants everyone to stop using “streaming media” to describe video and audio transmitted online and instead call it “interactive broadcasting,” mainly because the group thinks “broadcasting” has more appeal to traditional ad buyers than “streaming.”

This seems to completely misunderstand how streaming works and why it’s different from broadcasting.