Categories
News

Tragedy of the marketing commons, Part IV

Gator must be relieved, now that they no longer define the bottom of the barrel in marketing practices. Slashdot summarizes the Wired story:

“Following the same devious footsteps of the infamous Bonzi Buddy, Gator, and Comet Cursor “enhancements”, Xupiter now has their own self-installing toolbar for IE. There are many claims that if you leave your security preferences at their default level, it will install itself without your express permission. And once on your system, it’s gracious enough to reset your homepage to xupiter.com, forward all your searches to their search engine, download and automatically launch applications (like gambling applets), and blocks all attempts to set these back to normal. Removing it isn’t trivial either – it automatically checks for updates upon reboot, where it constantly changes the registry settings it uses, making the jobs of spyware removal programs like AdAware or Spybot Search & Destroy much harder. No word yet if it collects and forwards personal data.”

While marketers continue to sue Gator and its advertisers for usurping their advertising rights, no one wants to take on these companies for taking over our computers without fully disclosing what they’re doing.
Until then, Gator, Xupiter and others will be in a race to answer the question “How low can you go?”

Categories
News

The access monopolies strike again

Now that the RBOC’s have used their control of your telephone lines to eliminate nearly all their competition for the DSL market, they’re using us their control of DSL to keep competitors out of the local market. SBC, Verizon, and BellSouth customers who sign up for competitive local service are losing their DSL service.

“I would like to have the business,” but there’s no way to do it, says Zeke Robertson, senior vice president of SBC’s DSL division. “Few people understand the complexity of doing two services over a single line.”

Yeah, right. The WSJ story points out that you can still buy competitive DSL service (where it still exists) if you keep the RBOC as your local phone carrier. It probably doesn’t hurt that DSL services are sold with annual contracts, which phone service (so far) is not.
This is a business practice that only a monopoly can get away with.AT&T Broadband charges more for high-speed Internet service if you don’t buy cable TV service from them.

Categories
News

Tragedy of the marketing commons, Part III

Spam is a tragedy of the commons, says Len Ellis of Wunderman, a direct marketing agency. I agree. After admitting that spam is wrecking direct marketing and that technical solutions are imperfect and temporary, his conclusion hints at (but fails to demand) a real solution:

While we curb despoilers and secure our own commercial freedoms, we must make it our business to exercise those freedoms to create an online commons worth protecting. We all share at least one common purpose: to secure a terrain where innovations and ambitions in information exchange between companies and consumers can be productively pursued. If we don’t properly cultivate our commons, spammers will deservedly prevail.

Huh?
Why won’t anyone in the industry admit that “free market solutions” fail unless consumers have have (a) information and (b) power. Yesterday, I proposed a partial solution. but I think the gentleman from Wunderman will hate it.

Categories
News

Who'll tell the citizens?

A couple of weeks ago, the recording industry (i.e. Recording Industry Association of America) agreed not to pursue a law that would require new electronics to be equipped with DRM (the “Fritz chip”) and the computer industry (“Business Software Alliance, which has Microsoft, Apple Computer and Adobe among its members”) agreed not to pursue a law that would ensure consumers’ fair use rights (such as Rick Boucher’s bill).
This was an agreement between consortia of big corporations agreeing not to use their pet congressmen against one another.
In the NY Times story, other consortia (“Computer Systems Policy Project, whose group represents Dell Computer, Intel, Hewlett-Packard and others” and the Motion Picture Association of America) are quoted in the story about what this means to their members. The Consumer Electronics Association is mentioned by inference: “Consumer electronics industry officials did not join the agreement.”
No citizens were heard from.

Categories
News

The opposite of marketing

Microsoft is changing the name of Palladium, to the more euphonious Next-Generation Secure Computing Base (NGSCB?). Microsoft has a long tradition of giving their products dumb, ugly, dishonest, useless, generic, or simply bad names; but this takes the cake. A lot of folks have tumbled to the real goal here: if something hasn’t got a real name, it’s a lot harder to talk about it.

Categories
Analysis

"Where did you get my name?"

It’s not enough to require spammers to disclose their identities. Spammers, legitmate direct emailers, direct mailers, and telemarketers must be required to disclose where they got your name and how to get your name off the original list.
As a former direct marketer who still believes in the medium, I am convinced it’s time for some common sense reform of the industry. There are four things that any direct marketer should be compelled to reveal to you.

  • Seller: In many cases, marketers will have gotten your name from multiple sources and removed duplicate references. This means that they must tell you every list that your name appeared on.
  • Select: You have a right ot know what the list seller is saying about you. Direct marketers often buy a subset of a list: e.g. recent buyers, people who spent more than $100 in the last year, people who bought certain types of products, or people who are in credit trouble.
  • Source: You have a right to know how your name was acquired. Marketers must tell you the specific list you opted in to, whether your address was spidered off a web page, whether your on a list of buyers of a specific product, or if they got your name from public records.
  • Removal information: You should be given the opportunity to remove your name from the original list at the point of contact. The original list compiler should be help accountable at the time the marketing takes place and should not be able to hide behind the marketer.

How would this work in practice?
Direct email: Every message should include a footer that discloses the seller, selection, source, and removal information.
Telemarketing: If you get a call from a telemarketer, at any time during the call you may ask, “Where did you get my name?” The caller will be required to give you seller, source, select, and removal information.
Direct mail: The address label must contain a source code (it probably already contains one that only the marketer can read). The direct mail piece must tell you a web site and a telephone number where you user that source code to get seller, source, select, and removal information.
It’s time for direct marketers to tell the truth about what they’re doing and tell you how to opt out.

Categories
News

Proxy servers

We’re going to pay a price for our using corporations to enforce rules that the government can’t without violating the constitution. A legal precedent has already been established for using corporations as extraconstitutional cops.
The government can’t test you randomly for drugs or search you without cause, but they’ve gotten your employer to do it for them.
The goverment can’t suppress Internet porn and gambling, but they can make your credit card company to do it for them.
Corporations are also scratching one another’s backs. That’s the thinking behind the RIAA trying to force Verizon to rat you out. Don’t think that Verizon’s lack of enthusiasm for this role has anything to do with scruples.

Categories
Analysis

What's black and white, and seldom read?

The consensus of the newspaper executives is that “A newspaper has to be more than a newspaper to survive“, according to Peter M. Zollman’s report on the Newspaper Association of America’s Readership Conference and the Future of Newspapers Conference.
The next ten years will be a time of crisis for the newspaper industry, and delivering news to PDA’s–or Web browsers for that matter– isn’t going to save them if they don’t fix the core product.
When I was in the newspaper business, a lot of energy was expended and money wasted trying to come up revenue from “database marketing”. It turns out that newspapers are good at one thing–putting ink on paper and putting the paper on your doorstep.
If newspapers are going to survive, they’re going to have to be better newspapers. They’re going to have to meet the challenge of new media not by by “convergence, but by divergence. They need to put as much daylight between themselves and new media as possible if they’re going to meet the changing needs of their readers.

Categories
News

Please Mr. Powell, don't take away my gruel

As much as I loathe local TV news, multi-station braodcasters replacing local newscasts with corporation-produced broadcasts is even more loathesome.
This is logical outcome of Congress’s and the FCC’s mad dash to concentration in the media business, as surely as are robot radio stations . What’s staggering is that Michael Powell could present this as anything other than bad for America. The only reasons for concentration are increasing ad rates by lowering competition and lowering costs by ceasing whatever minimal production is going on locally.
The real tragedy is that we have to fight for the protection of such unwholesome fare as the local newscast or ABC’s overrated Nightline.
[Thanks, Mediageek, for this depressing link!]

Categories
Analysis

Let's get flat

I love this mini-thread against heirarchical file systems and in favor of something more intuitive. It has implications for the way all sites are organized.
People don’t think heirarchically. For every anal-retentive who thinks in outlines and organizes his life and files that way, there are tens of thousands of average users, some of them quite sophisticated, who have all their files in big piles on their virtual desktop.
I spent a lot of time on my recent vacation trying to organize thousands of digital photos and I’m more confused than ever about where things are stored.
The current system was designed by programmers and engineers for people who think like they do.
Think about the way that Amazon.com works. Any reasonable user begins every session with a search, not by clicking on a hierarchical menu. What does this tell us about the way that content sites should be organized?