How’s this for an ironic sequence of events:

  • A big consumer products company announces they plan to market their latest concoction by using “blogs.”
  • Newsweek runs a story, quoting a top blogifier: “It seems ironic that a company would want to manipulate a phenomenon that’s so generally bent on exposing things,” says alpha blogger Doc Searls. “In my view blogs are the antidote to viral marketing.”
  • He blogs it at 4pm on Sunday, March 2.
  • More bloggers decry the cluelessness of said marketers. By 4pm on Monday, March 3, it’s number 19 on popdex. I’m already sick of hearing about it.

Boy, were they stupid to think they could manipulate us into promoting their stupid product.