Vin Crosbie have taken on the Online Publishing Association’s hype and loose interpretation of the data in their latest online content sales report. Vin was the first to cry foul on the original OPA report’s fast-and-loose definition of “online content” last year.

Rafat Ali ridicules the following hopeful statement in the report: “While slowing growth is indicative of a maturing market, we may also be in the midst of a quiet period during which content providers are readying new premium paid services for an increasingly receptive public.” He also has come around to the conclusion that online dating services don’t belong in the online content market.

We need a new definition of online content sales.