Advertising.com tells us that the best click-through rates can be found in New Mexico, West Virginia, Arkansas, and Montana.

Top Five US States for Click-Through Rate
New Mexico 116
West Virgina 114
Arkansas 113
Montara 108
Wyoming 108

Source: Advertising.com, via emarketer.com

What is a marketer supposed to do with that information? Target his ads to the smallest, poorest states in the country? I’m trying to imagine why this information is useful. This is consistent with a quote on Digital Deliverance about how companies compulsively collect worthless information.

Don’t target your customers by where they live. Target them by what they do.