News sites have been wringing their hands about whether blogging is journalism and whether newspapers should let their reporters blog.
They’re missing the most important point about blogging. Suddenly, millions of their readers now have better-managed web sites that are better integrated with the Web than any online news Web site.
I’m not saying that the Tribune Company should rush out and buy WordPress for their newspapers. But the blogosphere has evolved into a sophisticated network that online publishers should emulate and build upon. I’ve been discussing the elements of this network in this series:

Blogs have changed the way people use use the Web and the way they create Web sites. The online news industry has the most to learn and the most to gain from thinking like bloggers. Whether news sites blog, or whether they accept blogging as journalism is immaterial.