The other day I keynoted at a meeting of PR professionals. I threw around a lot of big ideas about how the Web is turning the media inside out in profound ways. But I received the most pushback on my suggestion that PR folks treat bloggers with the same respect they treat journalists. The objections were of two types:

  • Bloggers don’t deserve respect because they’re, well, bloggers.
  • “What makes you think we treat journalists with respect?”

Originally published on my blog at JupiterResearch.