Categories
Analysis Media

I love Google's new primary reporting tool

Google’s new primary tracking map is amazing. The level of data-intensity is amazing and I love the sparkline-inspired charts for each county. This is a wonderful example of how to illustrate a massive amount of information in a a simple way.
It’s churlish to want more, but what I really want is something that allows me to analyze the results, and not simply to report them. But I guess that’s why I’m doing this job.
Originally published on my blog at JupiterResearch.

Categories
Search

Limitations of street view

I’m not sure what this means, but I used the Internet is a new way today. Sort of.
I was trying to remember the name of a restaurant where I had dinner the last time I was in New York, and couldn’t find it in Google Maps or any of the obvious yellow pages applications. So, I zoomed in on the street view in Google Maps to get a look at the sign in front of the place.
I was feeling pretty pleased with myself until I discovered a great, big truck sitting between me and and the restaurant’s sign.
Originally published on my blog at JupiterResearch.

Categories
Analysis Media

What newspapers can learn from radio

Tribune’s hiring of executives from Clear Channel is an interesting idea, but hiring programming executives seems like a mistake.
The competitive instincts of radio might do the newspaper industry some good. But no media industry treats its audience with more contempt than does commercial radio. Then there’s this:

Meanwhile, at Tribune, the hirings suggest that Mr. Zell, who himself owned a radio broadcaster for a time in the 1990s, may put more emphasis on the broadcasting side of Tribune, a side of the business that generates higher profit margins and doesn’t face the same rapid falloff in advertising as the newspaper business.

Yes, and oranges are juicier than apples.
Not to mention the fact that broadcasting is being teed up for its own day of reckoning.
Where could radio’s cutthroat competitive instincts do newspapers the most good? Radio advertising executives understand how to sell locally and competitively in ways that newspaper ad teams only talk about in PowerPoint charts.
Originally published on my blog at JupiterResearch.