Meanwhile, Chrome’s use of a separate process for each page and windows designed to contain Web applications turn windows into something more like applications.
“Browser windows” are becoming applications and “pages” are becoming transactions. This puts even more pressure on us to transcend the page as the metaphor for interacting with the Web and challenges us to rethink the nature of networked media. The developers of Web applications already get this, but media and marketing producers have not even begun to grapple with this shift.
Originally published on my blog at JupiterResearch.