This is not a strategy. It barely qualifies as a tactic.
December 12th, 2009 | Published in Uncategorized
Newsday has put all their news behind a pay wall. Subscribers to the paper and the owner CableVision’s Internet services (75% of Long Island residents) can still get free access.
This has resulted in no increase in revenue. The only way this can make money is by slowing the decline in readership of Newsday in print. That seems improbable.
They’ve cut their audience in half and opened the market to news bloggers in the dozens of communities that Newsday serves.
How can I get Media News to do this in the Bay Area?