Outside.in explains how they serve hyperlocal headlines to CNN

This is an interesting description of how Outside.in is delivering local headlines to CNN. It’s from Mashery’s Business of API conference in New York last month.
I’ve never thought too highly of local aggregators like Outside.in. but they’re doing the right thing and linking those headlines on CNN not to themselves, but to the originating sites.
As a community news publisher I appreciate it.

Sidebar: I can also appreciate the irony of embedding this video after proudly declaring myself to be (mostly) Flash-free. Flash is still an important part of the Internet’s plumbing, but I can tell you my Macbook Pro runs better when it’s not in my browser.

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