What the heck is "algorithmic" search?

I had never heard this term before Overture started using it. As far as I can tell, they're using it as a way to put what they do (paid search) on a par with what Google does (search). What's surprising to me is the extent to which the press has latched on to this term. [Google news search] Posted by bp at February 27, 2003 10:56 AM
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