May 28, 2003
Tragedy of the Marketing Commons: Telemarketing that mimics calls from security

I received a call from my wife's credit card company (MBNA) yesterday while she was out. The caller wouldn't say why he was calling because of "confidentiality".

In the past, the only time a credit card company cites "confidentiality" is if there a problem with the account or the card may be stolen, so I gave her the message. Once she called them back, she discovered that they wanted to sell her a loan.

Not only is MBNA decreasing the likelihood that their customers will respond to legitimate calls about security and account problems, they're projecting that same problem onto the rest of the industry.

This is an extraordinarily deceptive and self-destructive practice. Posted by bp at May 28, 2003 04:04 PM
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Comments

MBNA is scum. I cancelled my card recently because of the never-ending telemarketer calls. Plus Canadians can't login to a website to check account balance...you have to do it over the phone...

Posted by: MikeyC on June 28, 2003 03:06 PM
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