October 09, 2003
More demographic pointlessness
Advertising.com tells us that the best click-through rates can be found in New Mexico, West Virginia, Arkansas, and Montana.
Source: Advertising.com, via emarketer.com
| Top Five US States for Click-Through Rate | |
|---|---|
| New Mexico | 116 |
| West Virgina | 114 |
| Arkansas | 113 |
| Montara | 108 |
| Wyoming | 108 |
What is a marketer supposed to do with that information? Target his ads to the smallest, poorest states in the country? I'm trying to imagine why this information is useful. This is consistent with a quote on Digital Deliverance about how companies compulsively collect worthless information.
Don't target your customers by where they live. Target them by what they do.
Posted by bp at October 09, 2003 03:47 PM
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