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Forced exposure

AOL is forcing its customers to listen to AOL/TW recording artists while they’re on hold. This tactic reminds me of one that Wells Fargo uses: you must listen to an ad for one of their overpriced services as a condition for activating your credit card.
Big-name companies are continuing to erase the line that divides them from spammers.

2 replies on “Forced exposure”

If AOL were a free or cheap ISP, this would be understandable. But they charge a premium price and their customers should expect premium service.
Making your customers listen to advertising in order to get a service they paid for is bad business.

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