Kuro5hin is not only running text advertising, but allowing its readers to comment on the ads. Hypergene MediaBlog has an interview with Rusty Foster of Kuro5hin on the most innovative Web advertising I’ve seen since the invention of the banner ad.
While other sites are trying to make the Web advertising more like TV, or radio, or billboards, or telemarketing, Rusty is making it more like the Web.