The Direct Marketing Association is suing to prevent the institution of a single, national opt-out list for direct marketing. Apparently, they believe they have a first amendment right to talk to people who do not want to talk to them. Protecting telemarketers and Nike’s right to lie are apparently all the first amendment is used for these days.
spam is spam. it is sad to see the dm fight for the right to spam
“Spam is spam” isn’t a useful definition. A legal definition of spam that makes a distinction between it and legitimate email marketing is indeed difficult to write. I’m sympathetic to the DMA’s desire not to close off any undiscovered legitimate techniques at this early stage.
But their current position is wrong and ultimately self-destructive.