Area man discusses satellite radio, the virtues of syndication

Last Friday, I had the opportunity to appear on an hour-long discussion of the future of radio in the wake of the proposed merger of XM and Sirius satellite radio networks. We had a good, far-ranging discussion of the competitive environment for traditional radio stations. It was interesting to hear from all over the country, as KQED Forum is broadcast live over Sirius. You can still stream the discussion from KQED’s website.
Monday, I also able to participate in a discussion of the impact of the Internet on the news business, as the moderator of a remarkable panel that included the managing editor of WSJ.com, the publisher of Slate, and the supervising producer of CNN.com. It was fun to participate in a more upbeat discussion of the news business than I usually hear these days. Of course, these guys are all working on the online side of their businesses.
Bill Grueskin of WSJ.com shared an interesting anecdote about how Digg made a two-year-old column one of the most-read stories on a particular day. Interestingly, WSJ.com is getting tremendous lift from promoting their videos to bloggers. We’re all beginning see the value promoting individual stories to bloggers and aggregators, something I’ve been pushing for some time. And I’m still doing it. I’m working on a report on long-tail syndication strategies this month.
Originally published on my blog at JupiterResearch.