Jeremy Zawodny agrees that URL’s matter. He says they should be short and guessable. URL’s that aren’t are usually the result of developer laziness.
He then goes on to tell the story of a long thrash at Yahoo about how a certain URL should be formed. I’ve been in similar discussions and they rapidly get tiresome. But I’m glad someone’s taking the time to do it.
We have standards for Internet ad formats, why can’t we have them for URL’s?