The eternal question, CBS,,, and CNET have launched something called the “At Work Brand Network,” to jointly sell advertising across their collective sites.
This sounds to me like a smaller, less useful competitor to DoubleClick. The rationale is to cut out the middleman and get more attention from the sales force. I can see why this would be attractive to the sites participating, but my question is:
Does this solve any problems for the advertiser?
If not, it’s futile

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