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Leo Burnett gets it right…this time…perhaps

Posted on October 17, 2002 by Barry Parr

Leo Burnett is merging its interactive and direct marketing arms. The excellent story, by Chris Saunders of Internet.com, covers the big issue: should online agencies focus on branding (Burnett’s strength) or direct marketing. This looks like a recognition that rich media brand advertising isn’t the future of Web advertising.

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