Broadband users adopt audio, orphan video

The share of Americans who use Internet audio monthly has tracked closely the share who have broadband access, but the share using Internet video has not.

Here’s a chart I created from the data in the report. The blue line is broadband adoption, the red line is audio and the green line is broadband. Click the chart for a larger view.

This extraordinarily clear message can be found in the Arbitron/Edison survey released last week. It puts the lie to the idea coming from Los Angeles that potential broadband users are waiting around for copy-protected video content before they sign up.

Leave a Reply

Your email address will not be published. Required fields are marked *