2 thoughts on “Why was the market surprised that Overture is vulnerable?

  1. I doubt they’ll compete directly as search site. They don’t have the brand, money, or technology to compete with Google. Besides, that would put them in direct competition with their customer.
    They will compete with Google directly in the private-label search engine market. They should be very competitive here. This is a commodity market, they have a lot more experience in the paid search business, and they’re hungrier.

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