RSS isn't even an ante anymore

My reaction to Microsoft’s site was similar to my reaction to Google’s new toolbar. The ability to display RSS feeds on a page or a widget isn’t enough to get you into the game anymore. I’m about as excited by that as I am about the ability to add a clock or the weather to something.
One thing is clear from the Spartan look of Google will soon become as ubiquitous as the information-intense look of Yahoo was in the late nineties.
The big news is that RSS is going to be everywhere and it’s going to continue to get easier for ordinary users to display headlines wherever the like without knowing how they’re doing it. We’re all going to have to become aggregators. And we’re all going to have to get better at writing headlines.
Originally published on my blog at JupiterResearch.