There's no shortage of consumers creating content

“Only two-tenths of one percent of visits to Flickr… are to upload new photos”, according to a Reuters story that says user participation on most “Web 2.0” sites isn’t all it’s cracked up to be.
That’s funny, I didn’t realize that Flickr was having a problem getting people to upload photos.
Consumer created content is now the big leagues, but we still don’t understand it all that well. It’s a reasonable (and old school) rule of thumb that only one percent of any site’s readers will post content on it — but that’s plenty. That’s consistent with the Flickr number from Hitwise, if the posters are uploading once every five visits.
But just because the participation rate on any given site is low, that doesn’t mean that posting by Web users is limited to a small number of people. In a recent survey, we found that nearly a third of online consumers have posted content to a social network, blog or media site. My report on consumer created content, which goes a lot deeper into who these people are and what they think, will be out shortly.
Originally published on my blog at JupiterResearch.