I love Google's new primary reporting tool

Google’s new primary tracking map is amazing. The level of data-intensity is amazing and I love the sparkline-inspired charts for each county. This is a wonderful example of how to illustrate a massive amount of information in a a simple way.
It’s churlish to want more, but what I really want is something that allows me to analyze the results, and not simply to report them. But I guess that’s why I’m doing this job.
Originally published on my blog at JupiterResearch.