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Don't expect miracles from customization

Posted on October 9, 2002 by Barry Parr

Jupiter says, “Fewer than 20 percent of most sites’ audience will customize, and only five percent will increase usage frequency because of it.” There’s not a lot more information available without buying the report.
This isn’t surprising, but it’s certainly reason for caution and parsimony when implementing customization.

Posted in Research

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