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More evidence that consumers multi-task media

Posted on October 9, 2002 by Barry Parr

Another researcher is investigating consumers’ simultaneous use of multiple media. As I said earlier, this multi-tasking almost certainly favors the Net.
Try it and see. I think you’ll find that if you’re really reading and thinking, you won’t have any idea what’s happening in your local soundscape. Certainly not well enough to follow a narrative or ad message.

Posted in Research

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