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Paid search is a key to Yahoo's success

Posted on October 11, 2002 by Barry Parr

Yahoo’s success in the last quarter is at least partly due to success in paid search. I wouldn’t go so far to attribute this success to Overture, as some have. This is really a tribute to consumers’ reliance on Yahoo to find things on the Net. In the long run, Overture needs Yahoo more than the other way around. A lot of folks seem to be getting this backward.

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