FT is giving away its content and selling its context

Mitch Ratcliffe notes that the Financial Times has made much of its subscription-only content available free to users of Yahoo and MSNBC. The FT is arguably one of the few global print brands that should be able to charge for its content.

Mitch wonders whether the message is that the future belongs to syndication, rather than subscriptions. The problem, as Mitch concedes, that the revenues from syndication would maybe cover the cost of a single reporter.

This story may also demonstrate the value of context. Is FT content presented in an FT-only context worth more than FT content presented in a Yahoo context?

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