Can media get community right?

Matt Haughey is an innovator in a couple of trends that I have been writing about lately: user generated content (although he hates the term) and media aggregation.
His tips for community-builders are essential reading for any media organization considering (as they should) adding user gener community to their sites.
Matt is dead-on in his emphasis on the human side of community-building. Getting it right demands that you treat the process as the interaction of real people. Let the participants know that someone is in charge, that they’re watching and accessible, and that they can be flexible. There’s more, but you really need to read it for yourself.
The biggest mistake that some media innovators have made is to forget there is a middle ground between the strict editorial processes of the newsroom and post-apocalyptic anarchy
Originally published on my blog at JupiterResearch.