It’s easy to forget as we watch penetration numbers rise for social services, what these numbers look like when they hit small communities of connected people. I was reminded of this last night.
Every year, my wife takes photos of the kids in the Half Moon Bay High School musical. The pictures are used in the play program, become headshots for the handful who act in other venues, and are shared with friends and family. She takes a lot of care to produce great-looking shots and it shows.
This year is the first time anyone asked her for a copy to put on Facebook, and everybody asked for her to email them a copy for Facebook.
Cross-posted from my Forrester blog for Consumer Product Strategy professionals.