Free research: affluent users love Internet, like newspapers
Posted: February 28th, 2003 | Author: Barry Parr | Filed under: Research | No Comments »The Washington Post and Nielsen//NetRatings have posted a study of affluent online users [PDF]. Not surprisingly, they found virtually all affluent adult shoppers use the Web to make or research their purchases.
They made less play of the fact that the affluent also spend a lot less time with newspapers (19% spend more than 1 hour/weekday) than the Internet (68% spend more than 1 hour/weekday).
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