Have we reached peak Patch?

September 2nd, 2011 Comments Off

Patch traffic and page growth appears to have flattened out. I’ve been following the rise of Patch traffic on Quantcast for about a year, and have been impressed with their steady linear growth. Until now.

Even accounting for summer doldrums, this looks like they’ve peaked.

Patch 110902

Meanwhile, Huffington Post, a more mature AOL news property, grew at pretty healthy rate over of the summer, even ignoring the fact that Quantcast’s chart doesn’t start at zero.

Huffingtonpost 110902

I have mixed feelings about Patch. It is better than nothing — and nothing is what many communities were getting before Patch. But it doesn’t exactly break my heart to see this corporate competitor to hundreds of locally-owned community news sites hit its peak.

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