The opposite of marketing

Microsoft is changing the name of Palladium, to the more euphonious Next-Generation Secure Computing Base (NGSCB?). Microsoft has a long tradition of giving their products dumb, ugly, dishonest, useless, generic, or simply bad names; but this takes the cake. A lot of folks have tumbled to the real goal here: if something hasn’t got a real name, it’s a lot harder to talk about it.

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