Are WSJ Online subscriptions peaking?

According to Dow Jones, subscriptions to the Wall Street Journal Online increased 5.5% to 675,000 in the last year.

While this is a pretty good rate for a financial site in the midst of a recession, it is certainly slower than the forecast growth in online content and services in general, or perhaps even the potential growth in online advertising this year.

The Journal seems to be seeking new revenue with special editions of the site. We can probably expect them to be more creative an aggressive about generating revenue in 2003.

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